Castore have a hunger to be the best, it runs all the way through the company from the people that work there to the teams they sponsor. Instead of showing any product, we developed a brand campaign that channeled their relentless spirit through a tone of voice and visual style that reflects the gritty truth of sport. A campaign that feels emotionally charged and based off the core belief that better never stops.

Alongside The Ashes and F1 Grand Prix at Silverstone, we used an X-Ray of Andy Murray's hip replacement under the brand tag-line that run in and around Wimbledon 2023.

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Design & Art Direction
Surrey / London

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