Tofoo is the UK's leading tofu brand. For their first advertising campaign they asked us to come up with an idea that stood out from the beige. So, we decided to show tofu for what it really is. A versitile, delicious and mouthwatering ingredient. We took inspiration from instagram street food and paired it with contrasting backgrounds and heavy black type. The campaign ran all over london and online. 

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Design & Art Direction
Surrey / London

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