THE TOFOO CO
CREATIVE & ART DIRECTION

LIKE NOTHNING ELSE

         Tofoo is the UK’s leading tofu brand, and for their first advertising campaign, they wanted something that broke away from the beige. So, we decided to show tofu for what it really is—versatile, delicious, and mouthwatering. Taking inspiration from Instagram street food accounts, we paired bold, vibrant visuals with contrasting backgrounds and heavy black type. The campaign ran across London and online, making tofu look as good as it tastes.