SPOTIFY
CREATIVE, DESIGN & ART DIRECTION
LISTEN LIKE YOU USED TO
2X D&AD PENCILS/ 2X CANNES LIONS SHORTLIST/ 2X CREATIVE CIRCLE GOLD / CREATIVE REVIEW / ONE SHOW / CAMPAIGN BIG / THE DRUM / OUTDOOR MEDIA
Spotify asked us to reconnect over-35s with their love for music. Partnering with Ali Dickinson at Who Wot Why, we created the Listen Like You Used To campaign, using nostalgia to evoke memories of the tracks that defined their youth. The campaign ran across the UK, blending simple visuals and playful copy to remind people why music matters.
We picked up 11 awards, including 2 D&AD Pencils, 2 Creative Circle Golds, and a Clio Bronze, with further recognition from Cannes Lions, The Drum, Creative Review, and One Show.