SPOTIFY
CREATIVE & DESIGN

PUMPED
CREATIVE CIRCLE 1X SILVER 2X BRONZE

        Pumped was an app designed to create bespoke HIIT workouts based on your music taste. Launched at the start of lockdown, the concept was inspired by popular YouTube workout videos. We collaborated with a series of personal trainers and used AI to match music genres with specific exercises and intensity levels. Illustrated characters led each session, with the workout voiced by one of three podcast stars. Every choice you made—from music to moves—came together to deliver a workout experience tailored just for you.