Elroq

This was the idea that won us the pitch. Škoda needed a visual world to launch Elroq, its first fully electric car, and we built one around curiosity, using the strange brilliance of the natural world as a metaphor for the car's features. Everything was created in CGI with The Mill. Every animal a render, with only the final shot of the car filmed for real. We designed the world and the art direction to flex across every format and market, from posters to social cut-downs to reels. It went on to become the most successful car launch in Škoda's history.