CASTORE
DESIGN & ART DIRECTION

BETTER NEVER STOPS

         Castore thrives on a relentless drive to be the best, a mindset that runs through the entire company and the athletes they sponsor. Rather than focusing on product, we developed a brand campaign that captured this spirit through a raw, emotionally charged tone of voice and visual style—reflecting the gritty truth of sport. Built around the belief that "Better Never Stops," the campaign ran across major events like The Ashes and F1 at Silverstone. For Wimbledon 2023, we took it a step further, using an X-ray of Andy Murray’s hip replacement as a powerful symbol of resilience.