COLLECTIVE ACT
DESIGN & ART DIRECTION

DREAMACHINE

         Dreamachine is an immersive experience like no other, combining strobe lighting and music to create a unique, personal journey through light and color. Developed by Assemble and set to a score by Jon Hopkins, the experience invites participants to close their eyes and let their minds generate visuals. Since no two experiences are the same, crafting a campaign for something you can’t physically see was a challenge. I collaborated closely with photographer Tom Andrew to create bespoke artworks that captured the essence of the experience. These visuals were used across advertising, wayfinding, and even within the installation itself.