GREENPEACE
DESIGN & ART DIRECTION

THE BIG PLASTIC COUNT

         Greenpeace needed a bold brand identity for The Big Plastic Count, an initiative aimed at encouraging millennials, families, and schools to track their weekly plastic use. We developed a design system inspired by the toxic hues found in UK landfills, ensuring it stood out from typical recycling campaigns. The goal was to raise awareness about plastic waste and push the government to take stronger action on plastic reduction, with over 250,000 people participating in 2022 alone.