PIP & NUT
CREATIVE & ART DIRECTION

SUPERFANS

      A playful testimonial campaign that used squirrels as the faces of obsessed superfans. We brought real social posts from Pip & Nut lovers to life, with the squirrels representing the brand’s most dedicated followers. The bold typographic treatment used in the campaign made such an impact that it ended up being rolled out across their entire packaging range. The squirrels were shot for real by a photographer from Sweden.