Andrex Global

The brief was simple. Make a toilet roll look like it belonged next to Aesop and The Ordinary. We photographed the product and its benefits like premium skincare, using texture, material and light to give an overlooked category a more premium visual language. I led the visual direction, the image-making, design and final craft. The result became the global standard for Kimberly-Clark’s toilet tissue portfolio, supported by a worldwide toolkit designed to keep the work consistent across brands and markets.