Fight For Home

Most of us are closer to homelessness than we think. Two missed paychecks, in a lot of cases. Fight for Home launched a new platform for Shelter, and a new brand identity, to make that fragility impossible to ignore. We built a system around bold typography and emotional black-and-white portraits shot on film by Tom Cockram. We worked with Wretch32 on an original song written for the campaign, then shot the film, co-directed by Sarah Gavron, projecting the lyrics onto the homes of people at risk of losing them.