Good Vibrations

As lockdown lifted, Spotify wanted to capture the feeling of people sharing music together again. So we built a speaker that came alive to sound. Working with 3D studio DBLG, we created a dynamic animated speaker that physically reacted to whatever track played through it, balancing and bouncing objects in real time. Every execution was bespoke, shaped by its own song. The work became the backbone of the campaign across out-of-home, digital and social.