Kleenex

Kleenex wanted to bring real art into people’s homes for the price of a tissue box. Working with Mr Doodle, we created six limited-edition boxes and a campaign spanning digital, social and outdoor. It came to life at Outernet, where he doodled live inside a giant transparent Kleenex box. I led the visual direction and stayed hands-on across the packaging, campaign design and launch. The result turned an everyday product into something people wanted to display, giving a familiar global brand a more playful and culturally relevant presence.